
Shenzhen industrial design is a strategic investment
2019-11-18 08:37
Product modeling design, also known as appearance design, is a new subject in modern society, is the product of the development of modern science and technology and human culture and art. Industrial art is different from the general plastic art, it is the people's aesthetic taste and useful requirements for products, with modern production mode, performance through mechanization, automation, batch and standardization of the production of industrial products. Therefore, industrial art belongs to the category of practical art.
Generally speaking, industrial plastic art design is a general term for beautification of all industrial products, which includes both general industrial products and the mother machine of industrial products. Include the modelling design of stereo implement already, also include the design of planar product. From the small buttons to the big ten thousand tons of huge ship, all belong to the category of industrial plastic art design.
Industrial plastic art design is the combination of science and art creative labor, its purpose is to two or morethings rationality, economy, aesthetics, originality, on the basis of the function, structure, material, process of product, color, decoration, etc., from the aspects of society, science and technology, economy, art and the synthetical treatment and to determine and improve the quality of the appearance of industrial products, create function and beauty, the unity of technology and art modelling artistic image, reflects the era of science and technology and industrial products.
Industrial plastic art design is a comprehensive subject. Its basic subjects include aesthetics, psychology and constitution theory, while its applied subjects include ergonomics, communication theory and production process economics. In addition, also involved in design, production, printing, painting and photography to be practical technology.
"Good design is the most important way to distinguish us from our competitors," said yoon jong-long, CEO of samsung electronics, expressing his understanding of industrial design. In fact, what Yin zhonglong means is that design is also productivity. SONY, Toshiba and South Korea's samsung and LG all regard industrial design as their "second core technology", which is seen by many manufacturers as an important means to get rid of homogeneous competition and implement differentiated brand competition strategy. It has the most direct impact on the appearance and performance of products, the development of materials and manufacturing technology, and the brand building.
As we all know, one of apple's core values is design. In terms of the appearance of the iPod, there is no amazing design. What is the design value of a successful industrial design company like apple? Where is the real secret of the relationship between industrial design and product sales? The five elements of the product itself are closely related to industrial design.
A structure
In the production process of hardware products, all parts of the products are manufactured into material form according to the way of structure, which is the core of the products: material basis. Customers are there before they even get to the store. In this respect, the main value of industrial design lies in the rationalization of product production, the reasonable selection of materials and the control of processing and manufacturing costs.
B effect
The product effect brings the consumer each kind of sense organ feeling: the form is beautiful? Ugly? Bright colors? Concise? Noble texture, plain? What is the sense of value? For consumers, a good product image can make them willing to pay more premium to buy the product. At present, most Chinese enterprises still hold the concept of industrial design at this level, that is, single product appearance effect to attract consumers to buy.
C functions
After the customer buys the product home, the function of the product is the most closely connected with the consumer. Good industrial design should make the consumer use effectively, comfortably and conveniently, and bring the use value, easy maintenance and recycling.
The function of some products is indispensable to people, so the function of some products is more important than other products in life.
For products with mature technology, such as automobiles, furniture and daily necessities, problems concerning structure, materials, techniques, USES and effects have been well solved. Therefore, the importance, symbolic significance and cultural factors of such products have become the main design factors of industrial design. This is also the most direct relationship with product marketing stage.
D symbolic meaning
The enterprise plans the product image uniformly through the industrial design, will have the strong visual impact and the unification sense in the market, in the product design and the competitor's difference can bring the sales market superiority, and causes the product to have the symbolic significance. A good product image is a cognitive symbol different from other similar products. The combination of a good product image and an enterprise image will produce a powerful resultant force to create products and reflect important commercial differences through industrial design.
Product Identity (PI) refers to the unified image characteristics formed in the design, development, development, circulation and use of Products. It is the result of the unity between the internal quality image of Products and the external visual image of Products.
Product image design is to achieve the overall image of the enterprise target refinement. It is at the core product design and the system of image design, research on product design, development, concept, principle, structure, function, structure, technology, materials, shape, color, processing technology, production equipment, packaging, packaging, transport, display, marketing, advertising strategy and so on a series of unified planning, unified design, form a unified sensory image and social image, to be able to play the role of ascension, shaping and dissemination of corporate image. Show the personality of the enterprise, strengthen the overall quality of the enterprise, create brand effect.
E culture
For a classic product, its cultural significance has been greater than its function and its brand influence. Design is not only the focus of the whole product, but also contains a special lifestyle. If your design represents a lifestyle consistent with the needs of the society, people will support you and buy your products. If you can become a culture, it must represent its era, that is, the industry leader.
When music was combined with the Internet and the era of digital music came, the iPod has become a new cultural symbol -- just like the SONY Walkman, which has influenced the world for two decades. Consumers see the design of apple products as representing a fashionable and refined lifestyle. Bright background, a dynamic silhouette, all over the world popular rock, U2, or green or spirit's purple fashion colour, and never be visual centre omnipresent white iPod. Apple very clearly identified with the characteristics of The Times we are now and young gens of social values and lifestyle, on the basis of the suit, refining the demands of consumers, and global fashion symbols to express themselves, design the iPod, so change the product appearance is only part of the design work, grasp the era of changing consumer demand, It is the combination of charismatic design concepts that leads to dramatic fluctuations in product value.
Shenzhen industrial design is a strategic investment
Different industries and enterprises at different stages of development face different product design emphases, but the value of industrial design runs through the five elements that affect the product itself. Therefore, industrial design has a significant impact on enterprise marketing and brand, and enterprises should really take industrial design as a strategic investment.
In the developed countries of Europe and America, the capital input of industrial design generally accounts for 5% ~ 15% of the total output value, high can account for 30% of the annual output value, and the capital input of industrial design of China's vast majority of home appliance enterprises is generally less than 1% of the total output value. Samsung has spent hundreds of millions of dollars on improving the look, feel and function of everything from refrigerators to washing machines to cellphones to figuring out what products might sell well before consumers know what they want. The effort has paid off: samsung has grown from a maker of knockoffs in electronics and appliances to one of the world's top brands, thanks in large part to the company's focus on design.
Recently, lenovo has its huge design center, after the merger and acquisition of IBM PC, spent a lot of money to work with us at Ziba industrial design company forward-looking product design project, it also suggests that some Chinese enterprises to get rid of the industrial design only solve product good appearance of the old point of view, on the strategic understanding of industrial design in line with international standards.
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